At FTERA Advisors, we work with small and medium businesses in the technology space. While the broader information technology (IT) sector includes industry giants, our focus is either on stable technology-enabled businesses or high-growth high-innovation startups working to revolutionize a niche within the technology universe. Virtually players we work with deal with one or many elements of research, development, design, manufacture, distribution, and support of technologically-driven goods and services. This includes a vast array of sub-sectors and activities:

• Hardware: This includes physical devices like computers, smartphones, tablets, wearables, robots, and other electronic equipment and services related to them.

• Software: This refers to programs, applications, and code that run on hardware and enable various functionalities.

• Services: This covers a wide range of offerings, including internet access, cloud computing, data storage, cybersecurity, software development, IT consulting, and various digital platforms. We also include in this category the last-mile delivery of such services. 

Key Characteristics:

• Innovation: The industry is constantly evolving due to rapid technological advancements, with companies investing heavily in research and development to stay ahead of the curve.

• Growth: The technology sector is often one of the fastest-growing sectors in the economy, creating new jobs and opportunities at a rapid pace.

• Impact: Technology touches every aspect of our lives, from communication and entertainment to healthcare, education, and business. It continues to reshape industries and societies constantly.

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The clients we most frequently engage with come from these sub-sectors:

• Software development: Creating and maintaining software applications for various purposes.

• Internet and cloud computing: Providing access to online resources and applications via the internet and cloud infrastructure.

• E-commerce and digital platforms: Online marketplaces and platforms for conducting business and accessing services.

• Artificial intelligence and machine learning: Developing and applying intelligent systems that can learn and adapt.

• Cybersecurity: Protecting digital systems and data from unauthorized access, theft, or damage.

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​We would like to think of ourselves as more than just consultants. We want to be partners and dedicated companions to the founders and executive teams contributing to their long term success over the periods of months and years.